If you own a business, then marketing on Google is a must. Google is one of the most business friendly sites on the internet. Because it is also the number site as rated by Alexa, it is crucial to your marketing plan. Although there are many ways to market on this site, I want to share six different ways you can really give your business a boost.Google+ – This is their latest attempt at a social networking site. Although Orkut is still around, Google has somewhat abandoned that site to be more competitive. Plus allows you to create pages for your business, as well as posting to your news feed. You may create groups of different audiences, allowing you to have private posts and chats with your teams, customers, or anyone else you want.Google Places – This is a directory of businesses. You may add your business for free. You will need to confirm your submission either by mail or phone. Include as much information about your business as possible including a link to your website. This directory is quickly replacing the Yellow Pages as the place people go to find businesses. It also includes reviews from other sites, so you will find ratings and reviews on many of the businesses listed there.Google Search Engines – Probably the first place most will go to market their businesses is here, this is probably the simplest and fastest marketing technique you will find to do on this site. To get started, sign up for an account. Once you have an account, submit your sitemap and then verify it so that the spiders can start to spider your site. If you don’t have a sitemap, there are plenty of free tools available to help you make one.Google Books – If you’ve written a book, then you’ll want to submit your information here and get it indexed into the Google catalog. This will allow you to sell your books on their site, as well as selling in the Play store.Google Business Site Builder – Don’t have a website for your business and want to build one? Then buy a domain, point it to this site and then build your web presence here. It’s a simple way to build a content rich website or squeeze page for your business. You may also consider building a page here to point to your website, which is link building gold.Google Mobile – With five times as many cell phone users as computer users, you can’t afford to not have a mobile website. Why pay for one when you can create one for free? This site makes it easy. Just create your code for the page and copy and paste it into the template. Simple.To get the most from this site, you will want to visit Webmaster Central, as well as Google for Business. You’ll also find plenty of tools and applications to help you run your business, so make sure you take a look at everything in your account. This will give you a powerful solution for your business, and most of it is free.
Archive for: February, 2023
How To Start Marketing Your Business
To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive.But every business needs to grow. That doesn’t mean you have to reach out to a larger market – it means working toward increasing your share of the one you are targeting. This will keep your business healthy enough to survive obstacles such as tough economic times.In order to keep moving forward, we need to market our businesses constantly. We need to dedicate a certain percentage of our resources to building our brand and reaching our target market. Here are some simple things you can do to help your business grow.Have a clear picture of your target market. Find out what types of people use the products and services you provide and respond to your business philosophies. If you’re not marketing to the right people, all will be lost.Research, research, research. Determine how to best reach your target market and what they expect out of your offerings. Study your competition carefully, and make note of what they’re doing right and wrong.Choose your marketing channels wisely.If your target market rarely reads, there’s no point in advertising in a magazine. Use what you’ve learned about them to find the best possible outlets for your message, and focus your marketing efforts there.Give your advertising a chance. Studies show that consumers require repeated exposure to a product before they will even consider buying. So don’t be surprised if one ad run doesn’t bring spectacular results. If you’ve done your homework and found a viable way to reach your market, run the ad at least two more times before you evaluate the results.Take advantage of free publicity. Sending out press releases and finding other ways to attract the media will give you high-quality exposure, and it won’t eat into your budget.Keep track of the effectiveness of your marketing efforts. If what you’re doing is working, you should be generating more revenue. Use some of that revenue to do more marketing. If it isn’t working, make adjustments and try again.Sometimes you’ll have to take a step back with your marketing plans. But that’s not a sign you’ve failed. It’s a sign that you’re a smart marketer. Sometimes the market changes, and it’s up to us to monitor those changes and adjust our marketing plans accordingly. No successful company markets the same way forever. By evolving with our target market, we can make our marketing work better.
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